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Are These TikTok Hair Trends Worth It?

TikTok has a wide range of content from comedy to education and everything in between. One topic that has been very popular is TikTok hair trends. The social media platform can provide plenty of inspiration for the latest cuts and colours, but also “hacks” which may try to make your life easier. Below we’ll look at some of the most popular of these trends and see if they are worth the hype or better missed.


  1. When to Brush Your Hair
  2. Blow-Drying vs Air Drying TikTok Hair Trend
  3. Hair Slugging
  4. Toothpaste as Bleach TikTok Hair Trend
  5. Conclusion

When to Brush Your Hair

Choosing when to brush your hair during the day to best benefit your hair can be tricky. One of the most popular TikTok hair trends claims that brushing your hair before your shower can actually prevent hair loss. In reality, though, this will not have a huge impact on avoiding hair shedding. 

When it comes to your hair health, though, it’s probably best not to brush your hair straight after your shower. This is because your hair is at its most vulnerable when it’s wet and may be prone to damage from coarse brushing (unless you have curly hair). 

Benefits of regular hair brushing

The time of day you brush your hair doesn’t matter specifically, but brushing your hair regularly can help to distribute beneficial sebum on your scalp, which can build up in one spot. This sebum contributes to the natural shiny and healthy look of your hair. So, while brushing your hair before a shower won’t help with preventing hair loss, it is better than brushing your hair while it’s wet.

Blow-Drying vs Air Drying TikTok Hair Trend

Women checking tiktok hair trends on phone

The great debate about blow-drying and air-drying has of course also found its way onto TikTok. It’s well known that the use of hot tools such as hairdryers, hair straighteners and curling irons can seriously damage your hair over time. This can particularly be an issue if you’re using these tools on the highest settings and not using a heat protectant spray. 

On the other hand though, as we saw above, leaving your hair wet to air dry can leave it vulnerable for longer than if you had used a blow-dryer. One of the trends on TikTok claims that using a hair dryer is actually better for your hair than leaving it to air dry. While neither solution is ideal, to minimise damage a soft towel dry with a microfiber towel may help to speed up the drying process while preventing damage to your hair. 

Similarly, you can try using a blow-dryer on the lowest or cold heat setting. The most important thing is to ensure you are using the best products for your hair, depending on the hair type and texture.

Hair Slugging

Hair slugging is one of the biggest hair trends at the moment and is essentially a new term for a leave in conditioner method. Similar to a hair mask or overnight treatment, you nourish your hair with an oil, conditioner, or hair butter and wrap it in a soft fabric such as a t-shirt, microfiber towel or silk pillowcase. The trend comes from skin slugging, which is a similar concept in order to provide hydration to your skin. 

With increased hydration, your hair will be less likely to fall victim to frizz, dullness, or breakage. This trend is great for adding moisture to your dry hair, but again you need to make sure you’re using the right products for your hair texture and type. Additionally, if you have thin hair or fine strands, you should limit the treatment to the strands and not your scalp or roots. If you’re looking for natural hair care products designed to promote hair growth check out our Hair Boost Set.

Toothpaste as Bleach TikTok Hair Trend

Back of woman with blonde hair running hand through her hair

Given the amount of damage that box dye chemical bleaching can do to your hair, people are always looking for an alternative way to get blonde locks without the breakage. Popular methods over the years have included using lemon juice and sunshine to try to naturally encourage your hair pigments to open up and lighten. 

Now, TikToks are trending on the app claim that using toothpaste on your hair can help to bleach it without the same damage as the box of dye. If you apply toothpaste to your hair and leave it on for long enough, it can lead to whitening, but it hasn’t been proven to be effective. Using it could actually damage your hair by drawing out the moisture from your strands, and it hasn’t been formulated to be used on your head.


There are a huge range of TikTok hair trends which can range from helpful to harmful. If you’re unsure whether a trend is right for you, it’s important to do your research to see if it is backed up by reliable sources and if it will be beneficial for your hair type and texture.

If you’re suffering from hair loss and are looking for a permanent solution, contact our experts to get a free hair analysis today. We can advise you on the best course of action to regain your hair and start living your best life.